Filed under

Shopify

Two checkout rails: agent-completed orders lack session IDs, while in-app merchant checkout carries client and session stamps into GA4.

Ecommerce data and measurement

How to tag agentic checkout orders so they show a source in GA4

There is no single agentic checkout to tag. In-chat completion has no merchant page for gtag to fire. A Shopify ChatGPT path still hits your store checkout in an in-app browser. The GA4 job follows that split, and any source you write is a merchant convention.

Eddie Cheng14 September 202613 min

Four-rung ladder against a frosted mail drum: copper wiring, clockwork cart, click-trace sieve and charcoal filter, with false pixel flares on the drum skin.

Brand operations

Diagnosing a deteriorating email programme: signals, fix order and what replaces open rate

Open rate and a Postmaster reputation badge no longer tell you whether a Shopify Klaviyo account is leaking. Read the signals that survived privacy changes, then fix integration, cart timing, segmentation and hygiene in that evidence order.

Eddie Cheng23 August 202616 min

Product grid with a co-purchase graph beneath and constraint bars on top, cost waterfalls draining into cash pools or empty troughs.

Brand operations

Do you retire product rules, or judge SKUs on CM2?

Once an AI recommendation layer is live, relevance-guessing rules can go. Constraints that protect cash should stay. Promote and kill SKUs on CM2, built as a reporting view from Shopify costs, not on conversion rate.

Eddie Cheng22 August 202613 min