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Eddie Cheng writes about profit-first ecommerce growth from both sides of the work: Penang Media, the performance agency he founded, and VIBAe, the footwear brand he co-owns.

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Profit-first growth Paid acquisition systems Brand operations

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Ecommerce data and measurement AI in ecommerce operations

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© 2026 Eddie Cheng.Written in British English. Reviewed by a person. Never auto-published.