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D2C operations

A thin lit filament of measured referral sessions inside a wider translucent volume of unattributed traffic, with the surrounding haze larger than the filament.

AI in ecommerce operations

Is AI referral traffic big enough yet to justify dedicated tracking?

Visible AI referral traffic still sits around 0.2% of sessions on the broadest public benchmark, and the undercount is wider than the channel. Here is a proportionate tracking ladder for D2C operators.

Eddie Cheng25 August 202614 min

Four-rung ladder against a frosted mail drum: copper wiring, clockwork cart, click-trace sieve and charcoal filter, with false pixel flares on the drum skin.

Brand operations

Diagnosing a deteriorating email programme: signals, fix order and what replaces open rate

Open rate and a Postmaster reputation badge no longer tell you whether a Shopify Klaviyo account is leaking. Read the signals that survived privacy changes, then fix integration, cart timing, segmentation and hygiene in that evidence order.

Eddie Cheng23 August 202616 min