Filed under

Search Console

Glass cylinder splitting three incoming traffic streams into stacked layers, with a dated fracture ring marking a break in the series.

Ecommerce data and measurement

How GA4 is reclassifying AI traffic

GA4 now tags some assistant referrals, still hides others in Direct, and folds AI Overviews and AI Mode into Organic Search. Here is what changes, what does not backfill, and how to report the break.

Eddie Cheng25 August 202614 min

A thin lit filament of measured referral sessions inside a wider translucent volume of unattributed traffic, with the surrounding haze larger than the filament.

AI in ecommerce operations

Is AI referral traffic big enough yet to justify dedicated tracking?

Visible AI referral traffic still sits around 0.2% of sessions on the broadest public benchmark, and the undercount is wider than the channel. Here is a proportionate tracking ladder for D2C operators.

Eddie Cheng25 August 202614 min