What will the reports contain?
The engine is set up to analyse CPM, CPC, click-through rate, conversion rate, CPA and ROAS distributions across Meta and Google. Reports can split approved aggregates by platform, vertical bucket and month.
How is client data protected?
A statistic needs at least eight contributing accounts. The system blocks narrow combinations of vertical, spend band and geography that could point back to a client. It uses a fully closed month, rounds reported figures and favours medians and percentile bands over means.
What happens before release?
An administrator checks the minimum sample, anonymisation, methodology notes and supporting chart specifications. The release cannot move to approval until every item passes. Approval and publication are separate human decisions, and both are kept in the audit log.