01The archive
I write from inside Penang Media, the performance agency I founded, and VIBAe, the ecommerce brand I co-own. The archive covers customer acquisition, creative testing, conversion, stock and margins.
Everything I've sent.
All letters
13 lettersThe month is allowed to look worse
Issue 13
Volume without a map is just motion
Issue 12
Why our worst ROAS made us the most money
Issue 11
The answer to "why so expensive"
Issue 10
Cover the product with your finger
Issue 9
If you have to convince them, you've lost
Issue 8
The brand that copies your hooks wins
Issue 7
The 30-minute check most agencies skip
Issue 6
The ad angles AI would've missed
Issue 5
How to lose money with a 2.5x ROAS
Issue 4
Stop making ten versions of the wrong idea
Issue 3
AI content is a crutch, not a strategy
Issue 2
The Myth Of The One Lever
Issue 1